The Wild Dunes
Selbian (often called by his nickname Bab) is the leader of the Uncharted Sands Trading company. He and his company have had great success charting new routes across the desert and opening trade routes to new lands. Some people attribute his success to supernatural powers or a pact with a djinn.
However in the last year, The Uncharted Sands has been repeatedly outmaneuvered by a rival company called The Calph’s Favor. Salbian believes there to be a spy among his men and treats the fortune of his rival as a personal slight. He is bringing his considerable fortune to bear to once again become the prominent trading company in the region.